What Is Event Count in Google Analytics?

Google Analytics 4 made monumental changes to metrics tracking for search engine optimization and pay-per-click campaigns. Instead of just seeing overall page traffic, now you get precise data for every stage in the customer journey.

What’s the secret to GA4’s superpowers? Event tracking. By learning what event count is in Google Analytics and how to use it effectively, you can customize your campaigns like never before.

What Is Event Count in the Google Analytics Dashboard?

Event count refers to the total number of times a tracked event happens. For example, if 100 people visit one of your blogs in a day (or week, month, etc.), the event count for page visits would be 100.

What Are Events?

Events in GA4 go way beyond traffic statistics. You can track how many times visitors:

• Click a button
• Fill out a contact form
• Download a freebie or white paper
• Scroll down the page
• Play a video
• Purchase a product

The recommended events category in Google Analytics is huge, offering metrics for outbound clicks, user searches on your site, page views, and cart behaviors. What does event count mean in Google Analytics for these tags? 

What Is the Difference Between Views and Event Count?

Page Views are one type of event in GA4. The event count for views tells you how many times users loaded one of the pages on your website (or in your app).

You can track total site traffic or browse views by page URL. This helps you see which blogs or landing pages are getting the most clicks.